![]() UGC gives customers a unique opportunity to participate in a brand’s growth instead of being a spectator. Source: Business Wire Helps establish brand loyalty and grows community People ultimately trust other people, so it’s essential to think of UGC as the modern-day word of mouth.Īnd with consumers 2.4 times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. Instead, always ensure that your UGC comes from one of three cohorts: your customers, brand loyalists, or employees. ![]() Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. And there’s no other content type that’s more authentic than UGC from your customers.ĭon’t be tempted to fake your user-generated posts or campaign. 60% of marketers agree that authenticity and quality are equally important elements of successful content. As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z.Īnd it’s not just consumers who are passionate about authentic content. Nowadays, brands have to fight to be seen online, and competition is fierce for audience attention. The customer-centric content can be used on social media and other channels, such as email, landing pages, or checkout pages. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Free 30-Day Trial Why is user-generated content important? UGC creators are not creating traditional organic UGC - they’re paid by brands to create content that emulates traditional UGC.Ĭreate. UGC creatorsĪ UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. ![]() For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. EmployeesĮmployee-generated content (EGC) shows the value and story behind your brand. Since loyalists are so passionate about worshiping at the alter of the brand, this audience segment is ripe to reach out to and ask for specific UGC content. However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Where does UGC content come from? Customers A post shared by Calvin Klein example of user-generated content from Calvin Klein.
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